An ambitious, self-motivated, energetic, organized, results-oriented, and creative individual, Roula Ezzeddine always seeks challenging projects to work with, capitalizing on her interpersonal, leadership and communication skills.
Roula’s Academic Qualifications include a Masters in Education Technology Degree from the University of Southern Queensland (USQ), Australia, a Bachelor of Fine Arts in Visual Communications from the American University in Dubai (AUD), UAE with concentration in Graphic Design, an AA in Advertising from the Lebanese American University (LAU), Lebanon, and a Diploma in ICDL-International Computer Driving License (ICDL).
Roula has extensive work experience in various fields of corporate communications from client and agency’s side varying from offline to online projects inclusive of artwork and publications’ production, account management, social media and network, public relations, events coordination, public speaking, and branding.
As a Group Account Director for PV Tribal DDB, one of the worldwide digital advertising agencies based between Dubai and Lebanon and a part of the Dubai-based Diwanee Group, Roula managed online campaigns for major international brands and clients.
At a UAE based gulf and internationally known company of the Chalhoub Group, and at their international alliance advertising and public relations agency EURO RSCG, Roula acted as their Senior PR Consultant handling their corporate and consumer clients within UAE and Oman.
As a sales consultant for one of the major computer systems companies in Dubai, Roula has marketing experience in ERP Solutions through the EQUAL software selling to various Business sectors.
As Head of PR & Media Consultancy, Roula was in charge of organizing and managing media plans, communicating with clients, keeping on-going and satisfactory business relations between both parties.
In the educational field, Roula also holds extensive experience both on a secondary and post-secondary level. At the International School of Arts & Sciences (ISAS), Roula introduced the new school’s American curriculum and Digital Educational Environment to parents and students and assisted in various departments within the school.
As a Graphic Designer ~ PR & Events from 2000-2007, at the Higher Colleges of Technology (HCT), Roula designed all kinds of HCT publications.
At Team Young & Rubicam, as a Graphic Designer, Roula designed various international products, corporate identities, Dubai Summer Festival (Flower Festival) advertising items, various packages, and different commercial scripts.
Roula is also a Freelancer for various Clients such as : Al Sada Magazine, Quadralwan Printing Press (QPP), Al Bustan Rotana, Danisco®, Layout ME, BlueNile Translation, Cre-action, Environmental Agency – Abu Dhabi (ERWDA), Global Assistance, Wedding Photographer, Top Exhibitions, Options Advertising, ITP etc. Producing various corporate identities, certificates, logos, advertisement, invitations, signage system, posters, flyers, brochures, covers, voice-overs, books, reports, calendars, diaries, photographs, videos, translations etc. has also been one of Roula’s passions.
Last but not least, Roula enjoys a wonderful life here in the UAE and her hobbies include: singing, swimming, and reading, brainteasers, camping, Photo/Video shooting, acting, dancing and piano.